Tuesday, March 24, 2015

Ebook Download Bank Guarantees in International Trade, Fourth Revised Edition

Ebook Download Bank Guarantees in International Trade, Fourth Revised Edition

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Bank Guarantees in International Trade, Fourth Revised Edition

Bank Guarantees in International Trade, Fourth Revised Edition


Bank Guarantees in International Trade, Fourth Revised Edition


Ebook Download Bank Guarantees in International Trade, Fourth Revised Edition

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Bank Guarantees in International Trade, Fourth Revised Edition

Product details

Hardcover: 452 pages

Publisher: Kluwer Law International; 4 Revised edition (June 30, 2013)

Language: English

ISBN-10: 9041122575

ISBN-13: 978-9041122575

Product Dimensions:

6.1 x 1.4 x 9.2 inches

Shipping Weight: 2.4 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#1,960,489 in Books (See Top 100 in Books)

Great book. Extremely comprehensive. A must have for all lawyers and in-house counsels. Extremely important to have for all practicinors in the trade finance field.

good book,excellent service!

Independent bank guarantees, also known as standby letters of credit, are an alter ego of conventional letters of credit. It is used in cases, when conventional letter of credit is not appropriate for certain reasons or when merchants believe bank guarantees are relevant.Despite the fact that many believe that letters of credit are different from bank guarantees, they are almost identical. Moreover, there is common feature between them, which is full independence from underlying transaction.The book under review is a result of scholarly work of Roeland Bertrams, professor at VU University Law School in Amsterdam. The author did a tremendous job by collecting absolutely all information about bank guarantees and comparing its application in common lawand continental law countries.The author applies not only doctrinal method of legal research, but also empirical. Thus, he gathered opinions of other specialists from different countries and conducted field study with the purpose of summarizing legal practice, which is valuable source of information.The chapters and sub-chapters are written in "intro - culmination - conclusion" fashion, which immediately affected the structure of sentences. In some cases, author writes in a very laconic and simple style, whereas in other instances, he uses long and sophisticated sentences. The language of text is actually sophisticated in certain instances, which can be explained with reference to the nature of bank guarantees, which are complicated financial instruments.The author also uses simple diagrams in order to explain certain concepts or doctrines, which makes them accessible to ordinary reader, but personally, for me, they were not always accessible.The most interesting chapter of the book is a chapter, where author explains how to write text of bank guarantee correctly with reference to common mistakes.One of the author's observations is remarkable in this context. Particularly, he notes that "when drafting in the English language, continental lawyers often use standard English text for guarantees, such as those issued in favor of UK banks or those in the LMA documentation, believing them to be independent first demand guarantees whereas these are in fact a traditional suretyship" (fn. 7, p. 91)The present remark is very important since it is common mistake of not only of European lawyers, but also of lawyers from post-Soviet countries. Besides, author differentiates between bank guarantee, conventional guarantee and suretyship.In most cases, lawyers commit same mistakes, confusing conventional guarantee with bank guarantee. The present book is written with purpose to prevent them from committing such mistakes in future.Moreover, even though the author refers to the bulk of sources from different jurisdictions, he notes that it is a comparative study. Particularly, he writes: "although this book covers case law and legal writing from a number of countries, it is not a comparative study, and no particular system of national law has been taken as a point of reference". Instead, the author inserts that phenomenon of independent guarantee has been point of reference.It is also remarkable that while the book is entitled "Bank guarantees in international trade", it separately discusses standby letters of credit. The author believes that standby credit is a U.S. version of bank guarantee, even though he realizes that there are certain differences.I strongly recommend this book to all bank lawyers, in-house lawyers and lawyers, involved in transnational deals. It is also particularly useful for academic lawyers, which are involved in comparative legal studies.

This book is a godsend for people working in the highly specialized world of independent bank guarantees and standby letters of credit. It has been endorsed by the International Chamber of Commerce (ICC).I have not been able to find another book that even comes close in the wealth of information and detail that this treatise gives on the subject of bank guarantees. It also includes the URDG and ISP codes in appendices. The authors knowledge of the subject has incredible breadth and depth and covers everthing from the basics(e.g., legal nature of instrument, types of guarantees)to the very advanced sub-topics(e.g., methods of payments, fraud, etc)It is a heavy read, written more for as legal practitioners specializing in banking law and solicitors. It is essentially a juridical treatise of bank guarantees.Although it is not written expressly as a "best practices" for bank guarantee administration(i.e., trade finance banking or corporate treasury),there is much practical information that could be useful to treasury and commercial bank managers.I definitely recommend a thorough read of this book if you are in need of information on the subject.Billy Potsos, c.p.a.Senior Manager,Bank Guarantees DepartmentBombardier Treasury EuropeZurich, Switzerland

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Bank Guarantees in International Trade, Fourth Revised Edition PDF

Bank Guarantees in International Trade, Fourth Revised Edition PDF

Bank Guarantees in International Trade, Fourth Revised Edition PDF
Bank Guarantees in International Trade, Fourth Revised Edition PDF

Sunday, March 1, 2015

Free Ebook The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly

Free Ebook The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly

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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly

The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly


The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly


Free Ebook The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly

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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly

From the Back Cover

BOOST YOUR BUSINESS WITH DIRECT MAILThink direct-mail marketing is a thing of the past? Think again. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares groundbreaking strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or you’ve had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.Learn how to:Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and moreIncrease response rates with the six characteristics of irresistible offersTrack and test the key ingredients of your direct-mail campaignSeamlessly integrate your print and digital marketing efforts for a multidimensional sales funnelGain leads and sales with the “magic words” of direct-response copyAvoid the most common “snail mail” mistakes that will get your marketing ignoredPlus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

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About the Author

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

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Product details

Paperback: 286 pages

Publisher: Entrepreneur Press (March 19, 2019)

Language: English

ISBN-10: 1599186306

ISBN-13: 978-1599186306

Product Dimensions:

6 x 0.8 x 9 inches

Shipping Weight: 14.2 ounces (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#76,388 in Books (See Top 100 in Books)

I own hundreds of marketing books, and Bob Bly's books are among the most useful. Three years ago I paid several hundred bucks (on eBay) for Dan Kennedy's "Mailbox Millions" info product -- which was excellent. Bob Bly's "Direct Mail Revolution" covers much of the same material for just $15. Plus, the resources are updated.So that's the good news.The bad news is the publisher chose thin paper for this book and my yellow highlighter bleeds right through the pages. Darn the luck: I can already tell I was going to burn through a handful of highlighters on this title. The publisher should make this a Kindle MatchBook title so I could use the ebook too.

The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly PDF
The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly EPub
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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly iBooks
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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly PDF

The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly PDF

The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly PDF
The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly PDF