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New Venture Creation: Entrepreneurship for the 21st Century (Irwin Management)
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Product details
Series: Irwin Management
Paperback: 512 pages
Publisher: McGraw-Hill Education; 10 edition (January 27, 2015)
Language: English
ISBN-10: 0077862481
ISBN-13: 978-0077862480
Product Dimensions:
8.4 x 0.8 x 10.7 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)
Average Customer Review:
3.4 out of 5 stars
19 customer reviews
Amazon Best Sellers Rank:
#79,372 in Books (See Top 100 in Books)
I rented this for an MBA startup/small business creation class, and after reading through it for a few days I switched classes. In short, this is not a book on how to start a small business - and it's probably my fault for underestimating the importance of the word "venture" in the title. It starts with the longest description of entrepreneurship, with some soul-searching exercises about one's motivation to start a business, and then sort of jumps straight into venture capital investments and doing business at a very high level. While it covered the basics of starting a business in a few pages, I felt like spending over half of the book on VC and advanced growth tactics was putting the cart before the horse. I'm sure some people might appreciate just that, but if you're looking for a strong foundation to help you figure out how to build that company up from scratch, there are other books that do that better.
This book arrived in poor condition. Looks like has been re-sold multiple times.
Good Textbook, important ideas for the new entrepreneur and excellent conceptual guide. But not an easy read.
Thank you
The text seems scattered and often seemed to repeat itself.
This coupled with my fantastic lecturer helped me to ace my module. Another step closer to completing my MBA :)
Came as expected
Great value, super fast delivery.
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