Get Free Ebook Social Media Communication
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Social Media Communication
Get Free Ebook Social Media Communication
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Review
"Lipschultz provides a practical guide to the complex world of social media. Whether you need a quick reference or are wrapping your head around the whole subject, this book gives you what you need in the moment and pointers to solid references for further study." – Jim Sterne, Founder eMetrics Summit & Board Chair, Digital Analytics Association
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About the Author
One of MediaShift's 2017 EducationShift20 Educators in Journalism Jeremy Harris Lipschultz is Isaacson Professor in the UNO Social Media Lab, and School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post, Linkedin Pulse and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz is an international media source and frequently speaks on industry and social trends.
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Product details
Paperback: 396 pages
Publisher: Routledge; 2 edition (July 13, 2017)
Language: English
ISBN-10: 1138229776
ISBN-13: 978-1138229778
Product Dimensions:
7 x 0.9 x 9 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
3.1 out of 5 stars
6 customer reviews
Amazon Best Sellers Rank:
#704,160 in Books (See Top 100 in Books)
Extremely outdated. Found myself having to correct a fair amount of details (including details that were wrong the year this was published). I do not recommend this version for those wishing to learn about social media communications. Your knowledge will be severely outdated.
The textbook seems to lean very heavily on past and current social media research, providing very little of the author's own ideas. If you want a good literature overview, this serves the purpose. The book is like one long literature review. Many of the practices lean more toward Fortune 500 company level practices not applicable to small PR firms or departments. Books on social media become outdated pretty quickly as the landscape changes almost monthly. Lipschultz is up to date on current social media technology, and many of the concepts are translatable across platforms. Much of the literature cited is current, and there is a sound foundation on communication theory presented.
The book provides a comprehensive look at social media and communication
Good book. Well organized.
This book reads like 300 National Enquirer newspapers packed together, sprinkled with undefined keywords and no continuity of thought.
Great love 'me can walk forever in comfort!
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